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RFID application in Theme Park

Theme Park An industry that is already using IoT technology, theme parks are improving the visitor experience, maximizing equipment efficiency, and even looking for lost children.

The following are three application cases of IoT technology in theme parks.

Smart ride maintenance

Theme park rides are highly technical machinery and equipment, so IoT processes that play a huge role in manufacturing and industrial environments will also play a role here. IoT sensors installed in theme park rides can collect and transmit valuable data related to ride performance, allowing managers, technicians, and engineers to gain unparalleled insight when rides need to be inspected, repaired, or upgraded.

In turn, this can extend the service life of the rides. By supporting more proactive and sensible ride testing and maintenance methods, safety and compliance are improved, and more maintenance and repair work can be proactively scheduled during less busy times, thereby improving park operations. In addition, by collecting information about the changes in machinery over time, it can even provide insights into the design of future rides.

Close to marketing

For all theme parks, providing an engaging tourist experience is a crucial challenge. The Internet of Things can help by setting beacons throughout the park, and these beacons can send information to visitors’ mobile phones at specific locations and at specific times.

What kind of information? They may involve specific rides and activities that guide visitors to new attractions or new facilities that they may not know about. They can respond to the queuing situation and the number of tourists in different areas of the park, and guide them to amusement facilities with shorter queuing time, and ultimately better manage the flow of tourists in the park. They can also publish special offers and promotional information for stores or restaurants, thereby helping to promote opportunities for cross-selling and up-selling throughout the park.

Managers even have the opportunity to create a truly innovative tourist experience, combining tools such as augmented reality with the Internet of Things to provide virtual tours, specific promotions, and even play games while waiting in line.

Ultimately, the Internet of Things provides the theme park with a variety of ways to improve the visitor experience, enhance engagement and interactivity, and position itself as the top attraction-visitors come here again and again.

Smart ticketing

Disney, a well-known theme park brand, is using the Internet of Things through its MagicBands to achieve amazing results. These wearable bracelets, combined with RFID tags and wireless radio frequency technology, are widely used in Disneyland. They can replace paper tickets, and based on the account information related to the bracelet, visitors can enjoy the park more Facilities and services. MagicBands can be used as a payment method for restaurants and shops throughout the park, or it can be combined with photographers throughout the park. If tourists want to buy a copy of the photographer’s photo, they can click on the photographer’s handheld device and automatically sync their photo with the MagicBands app.

Of course, since MagicBands can track the position of the wearer, they are also invaluable in managing the key task of any theme park-finding lost children!


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