With the development of mobile internet and intelligent technology, people's demand for exquisitely designed, high-tech, and intelligent product packaging is becoming more and more urgent, making intelligent packaging that catches up with technology and fashion is becoming a global trend. In order to improve product sales and shopping experience, some forward-looking brands have begun to explore applications on smart packaging.
There are many technical means to realize smart packaging, such as the integration of AR augmented reality technology into smart packaging, which brings a brand-new experience to the personalized marketing of goods and gives people a "immersive" feeling. But no matter how fancy the scheme is, in the final analysis, the realization of creativity must rely on sensing means such as RFID smart tags and sensors on smart packaging. The main feature of RFID smart tags is that the electronic tag chip has a globally unique code (tags cannot be copied or counterfeited), which can meet a series of functional needs of enterprises for product anti-counterfeiting, traceability, anti-smuggling, and personalization.
Based on this, more and more companies in the industry are testing the waters and starting to use RFID smart tags as the target area for transformation and upgrading. Among them, the two most important industries are the traditional label printing industry and the card manufacturing industry.
Traditional label printing companies transform RFID smart labels
1. Reasons for the transformation of RFID smart labels
In the past few years, the growth rate of traditional printing business has been very slow, and even declined in some years, while RFID smart tags have basically maintained an average annual growth rate of 20%. According to industry research organization IDTechEx, UHF RFID will be Smart label sales will increase from 15 billion in 2019 to 41.2 billion
At present, the application of RFID smart tags is mainly concentrated in retail, logistics, industry and other fields, such as clothing, jewelry, food and medicine in the retail industry; express e-commerce in the logistics industry, third-party logistics, aviation luggage belts, etc.; and automobiles in the industrial field , Electronic appliances, electricity, etc. Once the end customer decides to use RFID smart tags, they will basically no longer return to the application of traditional tags. After all, the cost of RFID smart tags greatly exceeds the cost of traditional tags, and customers will carefully consider before using RFID smart tags.
Therefore, it can be seen from these data and market phenomena that the trend of traditional label printing companies to transform RFID smart labels has been very obvious.
When it comes to the reasons for traditional label printing companies to transform RFID smart labels, each company may be different, but in summary, there are three points:
First, follow market hotspots and develop new businesses. This is mainly because the customers of traditional label printing companies are mostly brand owners in major terminal fields. With the change of consumption patterns, these customers will have potential demand for RFID smart labels.
Second, the development of traditional label printing business has encountered a bottleneck. With the rapid development of the digital economy, the demand for labels in certain terminal fields is gradually decreasing. Traditional label printing companies need to find new business growth points, and RFID smart labels are a more suitable choice.
Third, the label needs of target customers have turned to RFID smart labels. The service customers of traditional label printing companies have begun to use RFID smart labels. If the company does not follow the transformation, then it will face the risk of losing customers.