"Electronic labeling is a brand-new concept, but also a way to cater to the digital age and keep pace with the times." This is very beneficial for small-package products such as eye shadow, powder, and eyebrow pencils. "The packaging itself is too small to show so much. Information, the country is supervising the behavior of excessive packaging, so the emergence of electronic labels can give products a more sense of design. In addition, what are the benefits of applying electronic labels to cosmetics? Let's take a look!
There are a large number of counterfeit products in the cosmetics market. RFID electronic tags can mark products at the source, protect the brand, and provide anti-counterfeiting certification for individual products. Since each electronic tag has a globally unique ID number, it cannot be forged or copied. The NFC fragile anti-transfer tag can achieve the effect of tearing and destroying and cannot be transferred twice. By attaching NFC fragile anti-transfer labels to cosmetic items, information management such as product production statistics, circulation traceability, and sales data can be fully realized.
Ensure that every genuine product that enters the market can be traced to the source of production. Once counterfeit and shoddy products appear, terminals with NFC read-write functions can be used to read the contents of the electronic tag. Due to the uniqueness and non-copyability of the electronic tag, it can be immediately identified whether the product is a genuine product authorized by the manufacturer.
Circulation process supervision In the process of circulation, the informatization RFID system can monitor the whereabouts of each cosmetic. Once internal personnel replace genuine goods privately, it can be monitored by using RFID special equipment to read the electronic tag information in the three links of factory exit, store entry, and store sales. It not only guarantees product safety, but also prevents counterfeit products from entering the market and harming corporate interests.
Reduce the phenomenon of fleeing goods Assigning a unique RFID/two-dimensional code to each product is equivalent to attaching a unique "ID card" to each product, so that the flow of the product can be easily learned. Using smart phones to scan RFID, QR codes and other means, monitor the phenomenon of diverting goods from one to multiple dealers, provide a basis for regulating the sales market environment and consolidate the brand image.
Efficient inventory counting Due to the wide range of product categories and detailed color classification, the inventory error rate in the cosmetics industry remains high. In addition, the commonly used open shopping environment, when physical stores and e-commerce are connected, inventory management becomes particularly important. RFID can not only improve the accuracy and visibility of inventory management, but also improve the efficiency of the beauty supply chain. In the daily warehousing and inventory business, RFID special equipment can not only read the information of a single product, but also realize the group reading function, and read the inventory of multiple products in batches. Can save a lot of time and energy, and will not go wrong. So as to ensure clear inventory, save costs for enterprises, and lay a solid foundation for sales.
Enhance brand, precision marketing The introduction of RFID technology can not only help companies regulate sales, inventory, anti-counterfeiting traceability, etc., but also help companies improve their image and expand brand promotion channels. Cooperate with the background management system to develop the client, combined with the WeChat official account, use the consumer's mobile phone NFC function, and even without installing the program, you can use your mobile phone to read the information on the cosmetics label to understand whether the product is genuine and to distinguish the authenticity. Understand the detailed information of the product, and finally lead the customer to the mall for secondary sales and management of the user.
High-performance Xiaochicun NFC Tag In addition, according to the beauty industry's own characteristics and marketing needs, personalized codes can be assigned, and various interactive forms such as red envelopes, membership points, and code scanning rewards can be used to meet individual needs, achieve precision marketing, and bring customers brand new Consumer experience improves the interaction between brands and consumers.